Instagram Insights

API keyAdvertisingOrg connection

Org-level connection

Instagram Insights is connected once at the org level by an admin. The credential is shared across all groups that have been granted access — individual team members don't need to connect their own accounts.

Getting your API key

Instagram Insights connects through Windsor.ai — no per-org API key required. Your On Belay administrator enables access and links your organization's Windsor account (account_id). Once connected, Instagram insights data is pulled read-only for reporting and AI-visibility fieldsets.

Ready to connect?

Permissions (scopes)

These are the data scopes On Belay can be granted for Instagram Insights. Your org admin controls which scopes are enabled per group.

Scope	Description	Access
`insights:read`	Read Instagram insights data (posts, stories, reach, engagement)	Read only

Troubleshooting

"Invalid API key" or "Unauthorized" error

Double-check that you copied the full key without any leading/trailing spaces. Some platforms show a truncated preview — make sure to copy the full token. If the key was generated with restricted scopes, verify it includes the permissions listed above.

Connected but Claude can't access data

Check that your group has been granted access to this integration in On Belay → Groups → [your group] → Integrations. Also verify the specific scopes your group is permitted to use match what your query requires.

The key expires or stops working

Some API keys have expiration policies. Generate a new key in Instagram Insights and update it in On Belay → Integrations → Instagram Insights → Update key. Consider creating a dedicated service account or machine user for On Belay so the key isn't tied to a personal account.

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